Dunkin' Donuts, created in 1950 by William "Bill" Rosenberg, has become America's largest retailer of coffee sold by the cup. William Rosenberg's philosophy was, "Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern well-merchandised stores." Dunkin' Donuts has since expanded its menu to include bagels, muffins, flatbread sandwiches, and assorted iced coffee and fruit drinks. The original philosophy has endured however, and Dunkin' Donuts is now the largest chain serving coffee and baked goods.
From Industrial Luncheon Services to Dunkin' Donuts
In 1946, William Rosenberg, with an initial investment of $5,000, created Industrial Luncheon Services; a company that delivered meals and coffee break snacks. He sold his wares out of a truck in Dorchester, Massachusetts and tried to offer his customers "a better cup of coffee." Two years later, in 1948, he opened the Open Kettle in Quincy, Massachusetts. It became the first doughnut and coffee shop to have seating for its customers. In 1950, the name was changed to Dunkin' Donuts and came from the phrase, "You dunk your donuts."
Dunkin' Donuts became so successful that the first franchise was opened in Worcester, Massachusetts in 1955. In 1960, Bill Rosenberg founded an organization called the International Franchise Association. This organization was created to represent the franchise industry and to monitor practices between members. Soon, Dunkin' Donuts franchises were expanding beyond Massachusetts and in 1963, the one hundredth store was opened. To ensure the uniformity of its products in all the franchises, Dunkin' Donuts University was opened in 1966. DDU still trains managers and franchise owners in an intensive, six week course.
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